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Muhammad Aamir
Co-founder
Approximately 15 years of experience in AI and machine learning, with a PhD in Data Science. Leads AI/ML strategy and the photo-based meal recognition system that powers DesiFit's core logging experience.
About DesiFit
Nutrition technology for South Asian food.
DesiFit is a nutrition technology startup building tools for people who eat Indian, Pakistani, and broader South Asian food.
Business description
What we do
DesiFit is a nutrition technology startup building tools for people who eat Indian, Pakistani, and broader South Asian food.
The problem we solve
Most calorie and macro trackers were designed around Western meal patterns. They struggle with mixed desi plates, home-cooked recipes, restaurant portions, and the cultural context of everyday South Asian eating — which makes accurate logging slow, frustrating, and easy to abandon.
Who we serve
We serve South Asian communities worldwide — including diaspora households, fitness-conscious professionals, and anyone who wants nutrition awareness without giving up the food they grew up eating.
Our market
Our focus is the growing market of mobile-first consumers who want culturally relevant health tools, starting with Android and expanding as the product matures.
Product
What we are building
DesiFit is a mobile nutrition app that combines photo-based meal recognition, editable AI nutrition estimates, macro tracking, an AI coach, and social accountability features — all tuned for desi food.
- AI-assisted meal logging from photos, with user review before saving
- Calorie and macro tracking for Indian, Pakistani, and desi South Asian dishes
- Personalized daily targets, streaks, and progress insights
- AI coaching grounded in the meals you actually log
- Friends, groups, and consistency leagues for habit building
Current development stage
DesiFit is in active development and publicly available on Android via Google Play. Core logging, AI meal recognition, macro tracking, and social features are live. We are iterating on accuracy, expanding food coverage, and growing the product with real user feedback.
View on Google PlayTeam
Leadership with domain expertise.
DesiFit is co-founded by specialists in AI/ML and clinical nutrition, with a core leadership team spanning AI engineering and product development — backed by a distributed team across multiple regions.
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Dr. Saania
Co-founder
Medical practitioner. Leads nutrition science accuracy and health-domain credibility for the product, ensuring that guidance and estimates align with responsible, evidence-informed standards.
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Ashley Jacob
AI Lead
Leads AI engineering across meal recognition, model development, and production systems — translating research into reliable, user-facing intelligence within the DesiFit app.
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Roha Yasir
Product Development
Drives product execution and cross-functional delivery, working closely with engineering and design to turn user feedback into a polished, scalable mobile experience.